Alicia Hoermann
About Alicia
Ms. Alicia Hoermann is a graphic designer working with the Institute for Transportation’s communications group. Her primary responsibilities include leading design and communication on a variety of print- and electronic-based materials for technical/research and promotional/marketing applications. She has become proficient in generating documents that meet 508-compliance standards for full accessibility. Additionally, she collaborates with other team members to complete website, photography, and video projects. She has worked professionally as a graphic designer and specialist in various positions and industries since 2009.
Resume
Education
- BA, Graphic Design and Studio Art, Morningside College, Sioux City, Iowa, 2009
- BS, Advertising, Morningside College, Sioux City, Iowa, 2009
Professional Experience
- Digital Communication Specialist/Graphic Designer, Institute for Transportation, Iowa State University, 2018–present
- Leads design and communication for a variety of print- and electronic-based materials, including brochures, manuals, posters, flyers, signage, postcards, logos, newsletters, presentations, and other technical and research publications
- Proficient in generating documents that meet 508-compliance standards for full accessibility
- Collaborates with other team members to complete website, photography, and video projects
- Assists in coordination of yearly events held by the Institute for Transportation, working alongside leadership to determine logistics and leading any visual-related request
- Integral to completion of research-related publications, communicating with principal investigators and their center/program staff through various stages, and ensuring contract requirements are professional in appearance and completed in a timely manner
- Marketing and Graphic Design Specialist, WINPRO Performance Products, LLC, 2016–2017
- Contributed in design, marketing, sales, and administrative efforts to promote a line of canine performance supplements that helps dogs live fuller and feel their best
- Led all branding efforts, including ad design, website appearance, literature and signage creation, apparel and gear, initial social media management, and brand video creation
- Developed packaging process—Initiated a sampling program and designed product labels for different size offerings, ensuring compliance with regulatory bodies
- Graphic Design Specialist, APC, Inc., 2011–2016
- Responsible for concepting, designing, and obtaining approval for all marketing material
- Established and owned brand guidelines; created and routinely updated common literature pieces; developed highly impactful brand signage for trade shows and events
- Designed print/digital ads and web banners for various equine and livestock publications
- Created brand video storyboards; shot and edited various in-house videos
- Assisted with creative process for new and existing products, leading internal packaging design portion, ensuring all labeling was compliant with industry regulations
- Graphic Designer, Times Citizen Communications, 2009–2010
- Generated new advertising campaign and design initiatives for local companies
- Assisted with weekly newspaper publishing tasks
- Collectively collaborated with advertising representatives, web programmers, and clients