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Alicia Hoermann

TITLE

Graphic Designer, InTrans

PHONE

515-294-0194

EMAIL

aliciah1@iastate.edu

AFFILIATIONS

InTrans

About Alicia

Ms. Hoermann is a graphic designer working with the Institute for Transportation’s publications group. Her primary responsibilities include leading design and communication for a variety of print- and electronic-based materials, including brochures, manuals, posters, flyers, signage, postcards, newsletters, presentations, and other technical and research publications. Additionally, she collaborates with other team members to complete website, photography, and video projects.

She has worked as a graphic designer and specialist in various positions since 2009.

Education


  • BS, Graphic Design and Studio Art, Morningside College, Sioux City, Iowa, 2009  
  • BS, Advertising, Morningside College, Sioux City, Iowa, 2009   

Professional Experience


  • Digital Communication Specialist, Institute for Transportation, Iowa State University, 2018–present
    • Leads design and communication for a variety of print and electronic-based materials, including brochures, manuals, posters, flyers, signage, postcards, newsletters, presentations, and other technical and research publications
    • Collaborates with other team members to complete website, photography, and video projects
    • Assists in coordination of yearly events held by the Institute for Transportation, working alongside leadership to determine logistics and leading any visual-related request
    • Integral to completion of research-related publications, communicating with principal investigators and their center/program staff through various stages, and ensuring contract requirements are professional in appearance and completed in a timely manner
  •  Marketing and Graphic Design Specialist, WINPRO Performance Products, LLC, 2016–2017
    • Contributed in design, marketing, sales, and administrative efforts to promote a line of canine performance supplements that helps dogs live fuller and feel their best
    • Led all branding efforts, including ad design, website appearance, literature, and signage creation, apparel and gear, initial social media management, and brand video creation
    • Developed packaging process—Initiated a sampling program and designed product labels for different size offerings, ensuring compliance with regulatory bodies
  •  Graphic Design Specialist, APC, Inc., 2011–2016
    • Responsible for concepting, designing, and obtaining approval for all marketing material
    • Established and owned brand guidelines; created and routinely updated common literature pieces; developed highly impactful brand signage for trade shows and events
    • Designed print/digital ads and web banners for various equine and livestock publications
    • Created brand video storyboards; shot and edited various in-house videos
    • Assisted with creative process for new and existing products, leading internal packaging design portion, ensuring all labeling was compliant with industry regulations
  •  Graphic Designer, Times Citizen Communications, 2009–2010
    • Generated new advertising campaign and design initiatives for local companies
    • Assisted with weekly newspaper publishing tasks
    • Collectively collaborated with advertising representatives, web programmers, and clients
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