Researchers
Principal Investigator
David Plazak
Co-Principal Investigator
Randy Boeckenstedt
About the research
Refine the beta version of the Iowa Produce Market Potential Calculator and develop it into a web-based tool from recommendations received from an advisory committee assembled in cooperation with the Leopold Center for Sustainable Agriculture. Develop a second market sizing (i.e., demand only) calculator for the range of food products listed by USDA/ERS, which includes meats, dairy, and other products.