Nov 08

2023 Traffic and Safety Forum

Event Details

Ames, Iowa


Gateway Hotel and Conference Center
2100 Green Hills Drive
Ames, IA 50010


November 8, 2023


Event runs from 9:00 a.m. to 4:30 p.m.
Registration opens at 8:00 a.m.

Event Contact
Judy Thomas
InTrans, MTC

Collage of pedestrian road users


The purpose of the 2023 Traffic and Safety Forum is to enable traffic and safety engineering professionals to learn about new and innovative systems and processes, share individual experiences, and collectively address issues of interest. In recent years, representatives have attended from cities, counties, consultants, universities, and the Iowa Department of Transportation.

A tentative agenda and additional details about the event will be posted when available.

Keynote Speaker

Headshot of Dan PorcaroDan Porcaro, VP Sales & Partnerships, Roadbotics by Michelin
Dan began his selling journey at garage sales and university fundraising before tackling various roles in the CPG world. He has diverse leadership experience spanning corporate, academic, and military teams. His current passion is safer mobility. As an automotive enthusiast, he wants to see people and vehicles arrive at their destinations safely, every time. He has consulted for firms ranging from startups to multi-billion dollar global brands and loves delivering value—almost as much as he loves asking questions. Dan and his wife live in Greenville, South Carolina, with their German Shepherd Otto.

Tentative Agenda

Wednesday, November 8, 2023

8:00 a.m. – 9:00 a.m.

Registration and Continental Breakfast

9:00 – 9:15 a.m.

Steve Gent, Iowa DOT

9:15 a.m. – 10:15 a.m.

Keynote Speaker
Dan Porcaro, Vice President of Sales and Partnerships, Roadbotics by Michelin

10:15 – 10:30 a.m.Break
10:30 a.m. – NoonResearch Update
  • Impact of 4-to-3 Lane Road Conversions on Emergency Responses - Michelle Reyes and Cara Hamann, University of Iowa
  • Cycling to School Route Choice: A Naturalistic Observation Study - Amir Ghanbari, University of Iowa
  • How do Children and Adults Respond to Autonomous Vehicle External Human-Machine Interface Cues? - Elizabeth O’Neal, University of Iowa
  • Trajectory Data for Improving Intersection Operations - Chris Day, Iowa State University
  • Audible Alerting for Slow Moving Maintenance Operations - Neal Hawkins, Iowa State University
Noon – 1:00 p.m.

Lunch (provided)

1:00 – 1:45 p.m.Vulnerable Road Users (VRUs)
Jerry Roche, FHWA
1:45 – 2:00 p.m.Iowa DOT VRUs Update
Larry Grant, Iowa DOT
2:00 – 3:00 p.m.Panel Discussion on Vulnerable Road Users
  • John Davis, City of Des Moines
  • Ron Griffith, City of Cedar Rapids
  • Eric Peterson, City of West Des Moines
  • Jerry Roche, FHWA
  • Larry Grant, Iowa DOT
3:00 – 3:15 p.m.Break
3:15 – 4:30 p.m.Iowa DOT Update
  • Safety Engineering Update - Jan Laaser-Webb, Iowa DOT
  • Traffic Engineering Update - Chris Poole, Iowa DOT
  • Traffic and Safety Update - Willy Sorenson, Iowa DOT
4:30 p.m.


Download a PDF of this agenda.